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Wendy Kennedy's research interests include ethnic identity, multicultural marketing, social marketing, subjective wellbeing and research methodology. Wendy is currently undertaking a PhD scholarship at Deakin University
(See my biography page for more information).
Publications:
| Development of High Quality University Web Sites: Benefits to Users and the Learning Organisation | |||
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Article: Electronic |
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| Effective Teaching in Universities: Are Students’ Basic Needs Being Satisfied in Large Classes? | |||
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The study focuses on satisfaction with large classes and includes an assessment of the satisfaction of students' psychological needs. |
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| Diversity, Ethnicity and Consumption | |||
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This paper investigates cultural identity and its relationship to consumption and the influential role of Marketing. Literature suggests that an individual's identity is expressed through consumption which includes ethnic identity. |
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$US10.00 | ||
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| Cultural Sustainability of the Arts through Cross Cultural Market Segmentation | |||
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This paper considers the cross cultural nature of the Australian population and the sustainability of culture through the Arts. |
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| Identity in Multicultural Societies: Who do we think we are? | |||
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This paper examines identity issues in multicultural Australia and proposes that ethnic identity should be viewed as a predominantly subjective phenomenon. This has implications for research and policy making. |
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$US10.00 | ||
Article: Electronic |
$US5.00 | ||
| Ethnic Identity and Subjective Wellbeing: Connections and Possibilities | |||
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This theory-based paper discusses relationships between ethnic identity and the homeostatic model of subjective wellbeing to suggest a way ahead for further research. |
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Article: Print |
$US10.00 | ||
Article: Electronic |
$US5.00 | ||